Harmony — We believed the key to this creative direction was the unique combination of these three dualities: Business and Leisure, Physical and Mental Health, Travel, and Planet. These three combinations come together to form an overarching motif of well-being. If you push one component too far of an individual duality, it will negatively affect the well-being overall.
Role: Design Director
Studio: Brand & Co — Sydney
Harmony — We believed the key to this creative direction was the unique combination of these three dualities: Business and Leisure, Physical and Mental Health, Travel, and Planet. These three combinations come together to form an overarching motif of well-being. If you push one component too far of an individual duality, it will negatively affect the well-being overall.
Role: Design Director
Studio: Brand & Co — Sydney
Harmony — We believed the key to this creative direction was the unique combination of these three dualities: Business and Leisure, Physical and Mental Health, Travel, and Planet. These three combinations come together to form an overarching motif of well-being. If you push one component too far of an individual duality, it will negatively affect the well-being overall.
Role: Design Director
Studio: Brand & Co — Sydney
Design Direction, Brand Design, Design Roll out.
Design Direction, Brand Design, Design Roll out.